consumer trends

The high-end motorcycle sector is witnessing a demographic shift as women increasingly embrace luxury superbikes worth approximately Sh5 million, challenging traditional gender perceptions in motorsport culture.

Electric vehicles from China are making their first serious inroads into Zimbabwe's car market, while shifting consumer preferences toward micro-SUVs signal a broader transformation in how Zimbabweans evaluate automotive value.

Zimbabwe's automotive landscape is experiencing parallel shifts as electric vehicles make their debut through Chinese imports while traditional car buyers increasingly gravitate toward micro-SUVs that promise SUV features without the premium price tag.